SEO Copywriting

The Importance of Creating Outstanding Website Content that Ranks High in Search Engines

SEO Copywriting

A lot of factors and a great amount of work goes into creating outstanding website content. It is content that stands to shine if it’s any good or destroys your reputation and authority in one blow if it doesn’t meet users expectations.

Content comes in many shapes and forms. Depending on your goals, it must have the essential attributes in place before it can do any good service.

When you have completed your extensive research, that involves learning the target market, the keyword analysis, the selection of headline scripts, and so many other requirements and factors then only then can you sit down and process that information and create your creative masterpiece.

Market Research
 
 
If you’ve done your homework then this type of creative content writing not only pleases your immediate audience but also future visitors who may find it highly useful.

Creating high value content goes a long way in making sales for your business. High value content is noticed by everyone who lands on it. People love reading it, people love sharing it and search engines rank valuable content that people love.

 

I’ve seen good content last the passage of time. Content that is worth reading today is worth reading tomorrow. Create your content as best as you can and, your business will love it. Search engines reward it by listing your content high in their search results.

Good Site Content

Creative Services

  • Good content is useful content that is sought out by your market audience.
  • It draws the reader,
  • resonates with their feelings,
  • provides guidance to their problems
  • and points to a solution that you’ve provided.

 

That is how the magic of outstanding content works! Let us know how you feel about good content.

Business Competition

Website Traffic – A Fancy Word for Site Visitors

Market Research

A lot of factors need to be considered when talking about website traffic.  Where can we begin?

No Traffic, No Business!

In this article we will jump into the meaning and value of website traffic for your business website.

Just remember this when talking about traffic:

It is obvious, but I really should ask none-the-less:

Do you want to make money from your site? Want to know how to sell more products or services?

 

Lots of Traffic

The more people who see your services and products the more sales you’ll make. It is as simple as that and there is an approximate formula to estimate it.

On average a good product or a service will sell to one in every 50 visitors. The internet is the traffic, hence you will need to get some your way.

Growing Your Business with Traffic

The traffic on the internet is the one thing that makes your internet part of your business tick. I could go on to say that most small businesses are found through the web. If you don’t have a business presence on the web then you’re simply leaving  yourself out in the cold.

You need a website and that website needs lots of traffic full-stop.

Friend, you know, having just a website is not going to do much for your business. In the past, before the era of the internet, businesses had a department called “The Marketing Department”. It is presumed we are in a new age of technology, but in reality the same old marketing department has changed the way it works. It’s got a new tool to utilise to do its marketing and that is called “Internet Marketing”.

Pre-Internet Era

Just yesterday, before the internet, everything was the internet without the wifi, data and adsl connections, however, a technology that was a lot slower (like newspapers, magazines, tv commercial ads, radio commercial ads, snail mail, pamphlets and so on). Today the same principles of marketing are still with us and are marketed to the same people, but it is done at a  much much faster pace and scale.

So, today just as well as yesterday we need to market our business and sell as much of our products or services as “ferociously” as possible.

Expose Your Products

The internet offers a lot more exposure for your products and services. However, there is a problem. Just as yesterday, nothing is for free to do. You need to invest, and invest wisely.  You can’t just spend your money here and there and expect to make sales. It doesn’t work that way. A good product and your ads will sell to 1 in every 50 visitors.

Targeted Traffic

Sales and Marketing on the web is a strategy game. You need to go market to where the traffic is.  You need to be selective when targeting traffic. Not any sort of traffic will do. It has to be targeted traffic.  Get your ads in front of your prospects, prospects who are looking for or ready to buy the types of products & services you’re offering.

The Magic of Your Ads

The magic happens when your ad is relevant and appeals to your select audience. The magic becomes more enhanced when your ad transforms and puts a spell to force your viewers to take action by following the links within the ads.

The art of creating a magic ad is always to measure your ads and determine by statistics of which ads perform the best and thereby further working on ads that work and avoiding spending money on those that don’t perform.

Experiment and check what works best for your business and ads. When something works great then open the valves to let more traffic in.

Advertise or work in any one of these areas on the web should bring you more returns on your investment:

  • Social Media
  • Guest Blogging
  • Press Releases
  • Solo Ads
  • Email Marketing
  • Webinars and Seminars
  • Video Marketing
  • Skype and Google Groups
  • Social Directories
  • Forums
  • And so forth.

Obviously there are other areas of generating traffic to your website, like SEO, on-page optimisation etc. However, this article covers a subset of website traffic generation. Traffic generation is an industry in itself and covers a vast area of techniques and tactics. The concept of traffic generation is not new and has been around since the dawn of marketing.

An article brought to you by ExpertWebMedia.com.au.

Business Community

How to make more proper backlinks by doing less

How to build proper backlinks to your site?

Proper Back-linking

If you’ve been told that you need backlinks to your site in order to rank it higher on search engines then you was told only half the story.

My friend, the truth is that improper backlinks can destroy your sites competitiveness on search engine listings. If your site depends on organic traffic from search engines then read on.

Link Relevancy

Creating backlinks is an art in the SEO world of website marketing. Employing search engine optimisation tactics for a website is vital but there are pot holes one needs to avoid in order to make quick ground. SEO is like a double edged razor and it can cut both ways. If it’s not employed correctly then instead of building an empire it can destroy it slowly.

High Risk Irrelevant Back-linking

So, don’t risk building irrelevant backlinks that can hurt your site. Irrelevant backlink can work against your sites authority and ranking.

If you need to create a backlink to a webpage then ask the question that will eliminate whether your backlink should be applied.

Does the page with the link have any relevancy to the page it is linking to?

For example:

If you have a page about tennis shoes then you need to find pages that talk about shoes and tennis together on that page in order to create a backlink.

It would be highly irrelevant if you had a ink on page about weight-loss that links to your page about tennis shoes. This would be an irrelevant linkage and can harm your sites ranking. Some search engines could classify such links as spam links and can put a red flag against the outgoing link.

Dangerous Back-links

Irrelevant backlinks can be dangerous and tends to put up a red flag. These classifications are mostly employed by search engine algorithms and are automatically added to a database without human intervention.

So, be warned! Try not to create backlinks to your site from irrelevant pages and websites. You get the message? The rest is history otherwise!

domain-names

The Importance of a Domain Name in Business

domain-names

Domain Names are very important

In this article I will outline the importance of a Domain Name for businesses new and old and how valuable it is that you start with a good and unique name that is most relevant to the market you’re in.

What is a domain name?

Domain name is the term used to indicate the home page of a website. For example the domain name of this website is : expertwebmedia.com.au.

Each and every domain name needs to be purchased through a Domain Registrar. There many registrar’s here in Australia and as well as in other countries. Domain name prices vary from registrar to registrar. No 2 registrars give the same price. THe most common domain names for businesses in Australia are the domains that end with “.com.au” and “.com”. The cost for new registrations are about the same. If you had to go through an agency to register your domain name then expect an additional fee.

Why is it so important that you buy the right domain name?

The internet landscape is big. New businesses come into play every day and new domains are registered as a result. It is important that new businesses take their time to pick the right domain name for their businesses.

Domain Name Extension: .com.au and .com

The most common domain name extension to use for business in Australia is the .com.au followed by the .com. These are for commercial use and I would not use any other extension to register a domain name for a business, no matter how slick it looks or reads.

Usually, a good domain name is unique and short apple, Microsoft, Google, Facebook etc are all great names. Some businesses opt-in to include a keyword that represents their niche or market. For example, we’ve worked with many driving school businesses and it is correct to include the main keyword in the domain name part. If one does a google search for driving school Melbourne you will find that most of the page one websites appear to have a “drivingschool” keyword in their domain name.

Don’t underestimate the strength of a good domain name!

New business owners haven’t a clue as to the value of a domain name. If you’ve looked after your website as good as you’ve looked after your business then the value of your domain name also increases in value and strength.

Search Engines

Because of the way our society uses and depends on search engines we have grown to accept them as our first point of contact if we need to find something on the web. Most of us are unable to memorise all the websites we like so we take the easy path and go search for them on Google.com, Yahoo.com or Bing.com or any other search engine for that matter.

Invest in Good Domain Name

The point here is that the domain name and your website is part of your investment of your business. It has value and frankly most business owners have no concept of how valuable it is. Some very valuable domains can fetch big dollars on the domain resale market place.

Research Your Domain Name

So, when you start a business of any kind make sure you do your homework and grab the best possible domain name for that business. When it comes to making money on the web through your website there is nothing that beats a website that comes up on the top of the first page of a search engine.

New versus old domain name

Your website is valuable and your domain is even more valuable as time goes on. You can rebuild a website on another domain name but it will lack the authority to rank where your old one has been. Building authority is another form of working on the SEO (Search Engine Optimisation) of your website.

Auto cPanel Backup

Did you backup your website before you updated your WordPress and plugins?

Help, I broke my site when I updated the software and plugins

So you’ve updated your server main software (WordPress) and gracefully initiated bulk update of your plugins and you’ve killed your website.

Your site is offline and doesn’t work anymore!

To make matters worse, if you was like us in the past, you were slack and didn’t bother to backup your site(s).

What on earth are you going to do now?

I see the dollars rushing out the door… Oh, and you don’t have anyone on your list to call for backup administrative work.

Relax buddy! We’ve done that, been there too.

I will show you how to get back on track for cheap and fix your WordPress problems.

No matter how detrimental it may look there is always a way out of situations like this. I know how it must feel for a website or a business owner to open their website and find a screen with funny characters or even a blank screen. Even, if you’ve been hacked you still better of creating regular backups. How?

You see, anyone who is using WordPress as the engine to run their websites are smart and ahead of the rest of the pack. I’m not kidding. WordPress offers you the best for your investment. WordPress support and solutions are quick to get to. Even if your site is hacked and needs to be restored can be much more easily now then ever before.

Safe guarding your hosting sites

If people used safe guarding tactics for their sites then there would be less hacking. Most hacking is via a slack hosting provider who has no idea how to protect it’s assets or a website owner who happens to use easy passwords that can be broken.

In all the years of operating 50+ sites over the last 10 years, I’ve only had one site that was broken into and that was via the slack hosting provider who did not provide sufficient safe guards to deter hacking. A bit of wisdom: Choose your hosting provider wisely! Cheap hosting is simply cheap hosting. Be aware, you have been warned.

Internet: Ridiculously Crazy Pace

We are in a technology age where things move quite fast and ridiculously crazy pace for web applications. When WordPress.org updates their WordPress engine we are notified of a great number of sites that need to be updated. Imagine the amount of work required to logon to each WordPress site and manually update the main software and any plugins that may have been installed.

In the past over in the WordPress camp their updates were seldom and were about 3 to 4 times per year. Time warp to the present we are inundated with a monthly update ritual. As web developers and designers we are just getting a tad uncomfortable with the huge number of emails appearing in our main mailbox trying to get our attention.

Now, if you’re like me, you’re thinking, gosh, WordPress must have so many bugs. Well, that may be true on the one hand but look at it on the other hand and you’re getting a state of the art product that is regularly been worked on and made to shine.

Updating your site on a regular basis

Getting back to the main issue of backups. When was your last backup made of your site? If you’re not updating your site on a regular basis, like, once per week then you really need only to make backups ones per week at most. This also depends on the what part of your site you’re working on.

If on the other hand, you’re updating the functionality of the site then you need to make an immediate backup. Anyway, if you break your site and it’s no longer working then you have two options to work with. Call someone in to fix the problem or do the work yourself. Obviously, if your business lacks the expertise to recover your site then you can only go with option one and call someone in to fix the problem. But, I am here to tell you that it should not cost you an arm or a leg if you call someone to fix the problem. Call us and we’ll restore your WordPress site to its original or working state.

What you should have done all along, even if you call someone to fix the problem is to have a backup of your site. The backup should be made on a consistent basis even if you don’t anticipate any immediate problems.

Manual Backup: cPanel

Alternatively, you can logon to your cPanel and initiate a manual site backup/download, and that’s fine too. It only become cumbersome, and you need to remember the steps and follow it precisely. I find it an issue to do manual backups. So, I prefer to click the application link and launch it on my desktop. Select the sites to backup and then click the “GO” button. I would leave it running in the background to do its job. The speed of download is dependent on your internet connection and the download speed of your hosting provider. Whichever is the slower is the maximum speed of which you can download the backup.

Backup Smart: a cPanel Backup Solution

Auto cPanel Backup
We want to share a tool that we have found very useful for this purpose.

Smart Backup a cPanel Backup Software will allow you to make consistent backups of your cPanel hosted website.

You don’t need any technical expertise other than to set it up and run it once per week or month or whenever the need to arises. It is quite easy to set it up. I personally backup my sites once per month with this backup tool for cPanel hosted websites.

Read more here about here:

cPanel Backup Support

If you decide to buy this software through this link and come across issues of setting it up then by all means fill-out your details on our contact form and submit a support request with your details and we’ll help you to set it up. Cheers!

Search Engine Optimisation Melbourne

What does SEO really mean and how will it benefit you?

SEO stands for Search Engine Optimisation.

Search Engine Optimisation Melbourne

Like a lot of things in the business world it really has very little meaning for the majority of the people. Most business owners wouldn’t have a clue what these words mean. On face value, it is a cryptic word that has no logical meaning.

It’s an industry tech term used by web marketing technical junkies to create hype. This is then picked up by smart businesses that can exploit this new found hype and create a market through the use of fear to attract gullible businesses into parting cash for services that really is not a big deal. I will explain below what you can do to make this work for you without spending more than what the job requires.

To understand this first you need to understand what is “Optimisation”… Go Google it – click here. (opens in new tab/window)

What to employ in SEO?

Anyway, let’s have a look at what you can do by employing sensible website features that will have your website or more precisely the webpage rank in the top 100 on a major search engine like Google.com.

A lot of things on the internet are truly coined up by those who have an in-depth knowledge of the technology. Search engine optimisation is one such term and, it is a set of techniques that are used to help your site do better than the competition on search results pages of a search engine.

The Philosophy behind the Search Engines?

Why are they around? Who benefits from their presence?

Firstly, everyone who is in playing the game will benefit and the rewards are high. If you don’t play the game you won’t have any cake.

The search engines, the businesses that have listings on there and the people who are engaged in searching on the search engines are part of this game. Look at it this way. See it as a pyramid. On the top of the pyramid sits the Search Engines (the all seeing eye?), in the section just below them sits the businesses (the few who run the show), and on the bottom section sits the people (who supplies the electricity to keep the Christmas tree lit).

Now turn the pyramid upside down to give the power over to the people because the ultimate power is with the people. Humanity has been duped ever since this analogous pyramid has entered the fabric of life. Well, it is time that we take the control back.

Search Engines are Artificially Intelligent but not Artificial Intelligence!

Any how, Search engines for example Google, Yahoo, Bing, Yandex and others are just like humans and evolve. They evolve in a different way as new information comes they use it to adjust themselves to delivering better results.

It is sufficient to say that search engines are products of human development. Humans work constantly with the algorithms and refine them to do execute much more efficiently at indexing and serving that information. You could say search engines are artificially intelligent and do exactly what they are programmed to do by their human masters.

Search Engine companies and their owners are constantly working and evolving to be the best and they strive to stay in the market to give a better service than their closest competitor. They strive to serve their customers (users – you, me , Tarzan and Jane) instantly with valid, correct and of high quality information.

Imagine for a moment and see what you would do if the quality of these search engines were crap – you would look for another search engine that is better. This is the main reason why Google tops the charts with the best search engine and every business uses its requirements to carry out search engine optimisation.

How does SEO help you and your website rank?

You must understand and experiment and find out how the search engine algorithm works. You have to know what Google, Yahoo, Bing and others want on web-pages.

There are certain elements that are very crucial that must be present on your webpage in order for it to be selected and listed on the search results page. It has been presented that there are more than 200 attributes that the search engines use to rank pages. It would be a big task trying to implement these requirements on any one web-page, however, I can assure you that just implementing a dozen or so of these requirements will help you rank better on search engines.

What attributes are required for good SEO?

This basic information to rank is out there on the web and is presented over and over so many times.

Here is a simple list but one with extremely high value if you know how to implement them.

  • The title of the page,
  • website design and code,
  • the heading within the page,
  • the url,
  • the physical location of the website,
  • the length of the page,
  • the use of HTML tags within the page,
  • the content and topic of the page,
  • the keyword relevance of the incoming links,
  • the links that are outgoing,
  • the relationship of the other Web-Pages,
  • the meta data like the description,
  • keywords and the title of the page,
  • graphical images and videos on the page,
  • the number of links coming to the page,
  • cross-linking of pages within the ,
  • Website hosting properties ad so forth.

There you have it, the basics and the most crucial SEO attributes. These are basically what you need as a minimum for a good SEO. However, there are some things that will also destroy any chance of ranking and these are over-optimising a page and back links.

Trained and knowledgeable SEO Experts know all this and will develop pages to work on Search Engines without getting penalised. They know what to put out and what to avoid. In most cases the reader will not be aware that such attributes have been applied to a page.

<strong>High Quality Web-pages and organic traffic</strong>

The aim of SEO is to serve an optimised page without compromising the quality of the page. It has to be made in such a manner to make it look and feel all natural. The word natural comes into play here and as such that any person referred from a search engine is called organic traffic.

In our opinion there is really nothing organic about anything that is on a search engine. Search results are tempered and run according to algorithms that are set according to their own liking. It has been tempered with and most businesses who play the game work their butts off to make sure they rank on the search engines. These businesses employ SEO agencies to optimise their websites for the piece of the Grand cake. There you have it, the truth about what SEO is and is not. SEO is nothing but manipulated listings of someone’s data with website links and URLs.

Why the need to play this SEO game?

It’s business and nothing less. Take Google for example, they serve a listing that closely matches your search criteria. Why would Google do this? Not because they love you. They have another agenda, and it is to generate revenue. If you look carefully at web pages, the internet has a see of advertising. This advertising has to be done in a way without looking obvious. Google does it very nicely without looking artificial. They experiment and work in providing natural listing along with competing ads. Frankly, I can’t stand those kinds of pages, you have to keep the content user friendly as much as possible in order to get people coming back.

You’re in the business of marketing your products and services but having it done in a way so that your site or page is ranking quite well on search engines and you have to do this optimisation without compromising your page content and quality.

We SEO experts work backwards by understanding how all this works and how to implement it. We study your market and find what your biggest search terms are. Say, for example you have a painting business. We do our research and find out how people would find you. In other words, what search criteria would be used to find your search engine listing? This is what the SEO expert studies and knows. They create web-pages that serve those search terms.

Is that all there is to SEO? Is SEO easy to implement?

No and no. SEO is a big job. It constantly changes and you need to work constantly in order to stay in the game. It is not an overnight success and sometimes can take anywhere from 1 month to 12 months to see your site being listed on the first page for competitive terms. This document is not about teaching you everything about SEO but it does show you what you need to do in order to continue staying competitive on the web.

Search Engine Optimisation Melbourne