Social media marketing for Business

Quick Guide to Social Media Sites for Business

Social Media for Business Services Melbourne

Lot of small businesses have no idea what they are leaving behind when they don’t embrace and welcome social media into their business strategies. Social media can be used to positively impact your business in a way to increase your brand exposure, enlarge your customer base, and grow revenue through services and product sales.

Social Media Interaction

Social media has changed the way people work and interact with each other. Nearly every person is equip ed with either a smart phone and/or a computer to stay connected to discover friends and knowledge, share information and conduct business. The online world has so much changed the way we do buying. More and more people are using online sites to make a purchase directly with the seller.

The Hidden Market

The hidden market is out there and they are the people you see at the shops, at the theaters, at the parks, in the trains commuting to work and behind every social media account.

Social Media Technology

Social media is basically the technology people use to connect, share ideas
and experiences with each other or the world. Businesses who tap into this infrastructure either to connect with existing customers or to attract more potential ones to grow their brands and the size of their business.

Business in Social Media

So, how does one move their business onto the web and grow their brands? In the beginning of ones journey into social media, they really need to do some homework before things turn positive for them. A business needs to investigate which of the social media sites are worth having a presence on.

Here is a list of the most popular social media sites that are commonly used to extend your business into:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Tumblr
  • Vine
  • Snapchat
  • Reddit
  • Flicker
  • Swarm by Foursquare
  • Kik, Yik Yak
  • Shots
  • Periscope
  • Medium
  • Sound Cloud
  • Tinder
  • Whatsapp
  • Slack
  • Peach
  • Blab and so many others.

Click the following link to read more about these sites: Top 25 Social Networking sites People are using

There are also a long list of Forums that also popular but more focused into one market rather than a broad mixture of content.

So, a business that utilises these mediums into their business are likely to be more successful in their business than those who don’t.

How to Start?

In order to show a level of professionalism in the eyes of your market one needs to show a professional look and feel. Humans do a lot of judging based on first perceptions of the visual kind, and more so on the web than anywhere else for that matter.

It is a simple task to create an account but another to maintain that account at a professional level. So, if you don’t know how to do this then we highly suggest you get a professional to do the job the right way. Hire someone to look after your social media accounts if you haven’t the time or the expertise to maintain freshness in those accounts.

Social Media an Extension of Your Business

Social media accounts are an extension to your business and you should treat it as important as your main website. It is an extension of your personality and needs the care to look and perform as optimal as possible. Treat your social media circle as a friend would treat it’s friend.


The absolute minimum cost of a 10 page professional website for a small business

High Quality Websites In this article you will discover what it will cost your business to have a 10 page website if you decide to do the design and development yourself.

I will take you through the principle of having to build a fully functional website on your own. The concept of saving money is not new to us and we love to save money and as well as spend that money wisely. However, saving some money depends on the service or product you’re going to be dealing with.

The principles here are really aimed at small business owners who are in need to cut their business costs down to a minimum level as possible. But, such cost cutting can also play a negative role in ones business. It is not always a wise step if the appropriate investigation and analysis has been avoided to achieve cutting business costs at the expense of something else.

In terms of website design and development, generally cutting down on spending can be a loss in the long term. I have come across so many small business owners seeking the cheapest and the most affordable packages for their website design needs. Good gracious, they lack the understanding that cheap really means cheap in the website design world. Cheap web design means just that: you end up with a cheap website. Cheap websites don’t work!

On the other hand, cheap websites can play big roles for the small business owner’s business. A standard website with all the necessary parts built for dirt cheap can also work. However, in our opinion, if you’re not prepared to invest on your online presence then you might as well stop spending any money on your business and close shop.

The ultimate goal of any business should be to make sales and increase their business capacity. Lot of small business owners have a different impression of what a website needs to have and do. Our aim is to build a site for our clients that will help grow their business. Our web designs and SEO work’s prime objective are to bring in new or existing customers so that it continues to sustain operations. Having a business site that is aimed at increasing your sales is the definitive way to operating a business.

What is the absolute minimum cost for a 10 page website going to cost you? Prepare to pay at-least $250 For each well defined and Search Engine Optimised page. Paying anything less will result in a poorly and unsuccessful website. If you’re serious then no problems, it is still cheaper than your Yellow Pages ad that receives nearly zero real business calls per year.

The truth of the matter is really not about getting a website. It is more about the content of your site and how everything on it is written and placed to target a specific market. It needs to be focused toward your products by exactly matching the needs of your customers.

The most important aspect of a business website is not the design or the website itself. It is not the fancy looking graphics and neither is it the bells and whistles. It is simply the “copy”.

If you’re looking for a professional who will create a website that will target your audience, write high relevant and high quality content, that is search engine friendly and as well as highly usable and user friendly, then give us a call and we’ll start working on your dreams! If you mention this article you qualify for 10% discount on overall project costs (Valid until Dec 1st 2016).

High Quality Web Design

Top 4 Annoying Website Attributes to Stay Away From : Part 2

Top 4 Annoying Website Attributes Part 2

 Annoying Website Attributes

This is the second part of our Top 4 Annoying Webpage Attributes.
The first part is here.

It is understandable and correct to say that each person has a different opinion towards websites. It is also ok to hate what I would consider a great looking page. The fact is that we cannot please everyone. Each person has aunique perspective. But what is interesting is that there are some pages our there that have annoying attributes no matter how good the content is.

Website designers and developers try their best to figure out how best to present a site to their audience. Here at Expert Web Media our main thought on designing pages is to make it easy for the visitor, to read, to navigate and get the information as easily as possible. A winning page is be that matches the page to the visitors expectations. High converting pages are those that do this remarkably well.

Let’s jump right into the 3rd and 4th most annoying webpage attributes that we have grouped into this article.

3rd Most Annoying webpage attribute: Links Opening To New Tabs or Windows

I personally don’t like this behavour that is programmed into a webpage. Sites that open up new pages are those that are not only opening a new tab but also multiplying the amount of processor utlisation. Two tabs equals twice the amount of cpu cycles needed to serve those pages.

Generally, a vistor expects links to open into the same tab unless indicated with a sign that the link opens to a new window or tab.

Why do some sites do this is another matter. But, we know that on countless situations, these pages that open to new tabs is one way of delaying the vistor from leaving that site.

You may ask: Why do EWM hate these types of pages? Over the years oeprating systems have become so bloated that this disease has also spread to internet webpages. The bloat is perhaps the biggest reason why we hate sites that open into new tabs.

On every page that you visit nowadays, expect to find html, CSS, javascripts and images that get downloaded to your computer. The browser has to read these files and assemble these into the programmed state of the page. What is cruel is when websites go beyond the norm and add more than what the average computer can handle.

My friend, the internet is run by advertising. Advertising has shifted from the TV and offline newspapers and onto the internet. Unfortunately, there is a high burden and overheads that come with pages that have attached advertising.

But, you can eliminate these advertisers simply by installing ads buster plugins or addons for your internet browser.

4th Most Annoying webpage attribute: Annoying Flash Navigation and Design

no annoying flashEver since the web was created, I knew this technology “Flash” was bad news. Flash is great to use if you’re going to present something with lot more that HTML and CSS, but the buck stops there. Your home page does not need to have flash. Flash will load a lot slower than conventional web pages.

It is very annoying to see an hour glass in the 21st century even with a fiber-optic connection to the net. These website owners are behind the times and truly need to upgrade their use of technology. Simple webpages are lot more user friendly then flash designed ones. People are after information and flash just plainly interferes with that process.

If somebody offers to design a website in Flash then run the other direction. You know why? Flash designed sites lack Search Engine Optimisation technologies. Search engines are unable to break down the inherent code behind the page. Besides, search engines like Google serve sites that are responsive and load quickly. Unfortunerely, these kinds of webpages don’t rank well on search engines.

I must admit, I am an anti-flash web developer and wouldn’t go near it to design webpages with it any more. Flash is dying technolgy and is really not used to develop general web pages.

There are many websites on the net, and if one doesn’t provide you the answers another will. So, you have a choice between sites you visit. Every site is a click away from a search engine.

Most of these kinds of annoyances can be handled through plugins or your browser settings. Perhaps my most hated sites that annoy me the most would be the small text. Yes, yes, I can use Control + Mouse wheel to adjust the size of the text and I do use it often on a lot of sites. But, it is an annoying to do this everytime.

There is a solution for nearly everything. It is matter of self-educating by searching for the answer.

ps: with 45 tabs open, my Firefox is using 2GB of memory. If your browser becomes sluggish then it is best close the tabs that you don’t need and restart the browser. You also need to tell your browser to remember the session upon restart.

You may also want to read the most powerful Firefox Browser addons that can prevent cpu overuse.

Hope you enjoyed reading the 2 series of the most annoying webpage attributes we’ve presented.

All Time Top Firefox Internet Browser Addons

My Favourite and Powerful Firefox Plugins

top-firefox-addonsEvery Browser needs to have a good set of browser plugins or addons to maximise the use of the internet, the browser and the computer on which they are connected on.

How I feel without my browser plugins

Without my plugins I am like a person who is alone on a tiny boat in the middle of the ocean without an engine, a sale, a life jacket and a compass. The ocean and its waves do all the controlling. I am at their mercy and they direct where I have to turn and go. In this situation I am in total loss of control and subjected to harsh waves, thundery waters and winds along with unforgiving and ruthless climate. I have lost all my faith and perseverance to survive this outcome.

This is how I handle those CPU hogging websites

I am a control freak when it comes to using my computer. I will never relinquish power to technology! If I can’t control it, I won’t use it!

As has been for many years now I make sure that these plugins are always present on a computer that I am using even if it’s only for a short use.

The browser has become the main application of choice on any computer and smart phone. I have yet to come across a computer or a smart phone without one.

Did you also know that the very first application that gets installed on a computer is perhaps the Browser, right after setting the wireless or network drivers. Yep, that is why the browser needs to be under your control and behave the way you want it to behave. It is your computer and it is certainly your browser.

Advantages of Browser Addons

The advantages of taking back the control of your computer and the browser is many. You’re making more time for yourself based on working faster. Every few seconds saved throughout the day add up to considerable amount of time. Even better, you will work much faster since your computer and browser is now more responsive.

Slow computers and browsers do more than waste time. They can increase anxiety levels and cause high stress. Stressed out people are inefficient workers. Remove the stress and the work just flows much faster and further. Listen, an ad here and an ad there add up to your time wasted.

There are also other addons that make you work quicker. For example one of my favourite addons is the Fire Gesture. It basically speeds up what I am doing. Then there is the Yet Another Smooth Scroller that puts your Firefox into hyperactivity mode. You can now scroll through pages at lightning speed. Just install and try it out.

Anyhow, here are the top addons I use. These are by far not the only powerful addons or plugins that is out there but they are the ones I’ve come to rely on for optimal browser experience.

My favourite addons for Firefox Browser



































That is a lot of addons but I must say that they do help increase the speed of my computer by eliminating the client side scripting (javascript). Javascript can bring down Mega Bytes of unnecessary code down from the internet – and most of that is not for your benefit.

I would like your feedback. Tell me which browser addons you use that is not on the list.

Top 4 Annoying Website Attributes to Stay Away From : Part 1

Top 2 Annoying Website Attributes Part 1

 Annoying Website Attributes

Everybody has a different taste when it comes to how websites should look and feel. I will presented a few of those attributes most website designers should shy away from when designing pages.

Here is a glance as to what you will find here:

  • Annoying Background Music
  • Small Tiny Weeny Text
  • All Links Opening To New Tabs or Windows
  • Annoying Flash Menu System

Annoying Background Music

000802_c278_0007_cslsPerhaps this is my worst nightmare for websites that start blaring away with music or auto start videos. Nothing is more distracting than the sound a webpage makes without warning in a world of information overload.

You’re in an office environment or browsing on your computer or phone in a quite library and out of the blue one of thess pesky websites catches you breaking the silence. All heads turn toward your direction and there is big red invincible arrow pointing above you to you. How embarrassing would that feel if you care for the well being of others?

What is even worse then the sound auto-playing is the inability to detect where the sound is coming from. The average modern browser can have multiple tabs open at the same time and it makes this one of those tasks that throws one off-guard.

It is always best design practice to leave the control of these videos or sounds to the visitors discretion. Yes, the owners of the sites have every right to auto playing anything on their sites but frankly, it is annoying none-the-less. These sites lack the ability to build rapport with their visitors.

How to shut them up!

Most modern browsers have plugins that allows functionality to be installed to auto-stop web pages which have auto play videos or sound. If the site owners think that they have every right to intrude on your privacy then you have every right to control that intrusion, give them the plugin to shut them up!

Small Tiny Weeny Text

Top Annoying Website Attributes Is it a brainless design to fit every word into and above the fold? If a site is interesting enough the visitor will stay and read on. Why would you cram everything you have to say into tiny bits and force your visitor to read it?

I’ll give you one plugin that comes very handy for this kind of attack! Yep, I see these tiny weeny text as an attack and likewise I fight back like a Samurai warrior, slicing the page with my one power mouse. My mouse is the most powerful item on my computer second to my Alt-F4 or Alt-w. Alt-w or F4 needs the other hand to be placed near the keyboard.

I demonstrated this technique to my son on how to chop up a page that is irritating or doesn’t go away. I hold down the right mouse button and draw a quick “L” and then let go. At that very moment the page is gone. I advice you to install this plugin which helps one to quickly close pages in a quick succession.

If you’re using Firefox, the add-on I am referring to here is: Fire Gestures (opens in new tab). This is perhaps one of the best power add-ons that I use on the Firefox browser. It saves me a lot of work and time.

I will share my favourite Firefox Internet Browser Plugins of chose in my next blog post that makes my life and web browsing that much better.

The following 3rd and 4th annoying attributes will be shared in a future post. This post is long enough as it is.

  • All Links Opening To New Tabs or Windows
  • Annoying Flash Menu System

Thanks for staying on and reading the annoying Website Attributes.
I would love to hear your comments and any annoying website attributes that you’ve come across.

SEO Opportunity Radar

Social Media Marketing

Opportunity comes to those who know how to grab it. Opportunity is never lost, it just moves onto other peoples opportunity radar to be claimed. In any market one needs to have developed a way to detect these opportunities when they arrive. Opportunities are a way to continue the momentum of business growth.

In the SEO world it is a different matter. Opportunities are created to enhance and drive website traffic.

Designers, Developers, Marketers, Managers …

Every designer, developer, marketer, manager and strategic staff of an organisation work to create opportunities that will drive the growth and expansion of their business.

Those companies with the funding are one step ahead of the game, that is when it comes to creating opportunities for their business they will create them. They go after business, they go after the market, they do everything possible to get the spot light. They will invest more in order to make more. In the great totality of their business or venture, they will explore every avenue of how their actions can yield growth.

Designers and web developers are technical in nature but when you couple that with marketing then the game changes into one where the designers and developers become not only a design/developer but also a marketers who create their own opportunities. Well, that is the process we have here in our organisation when we build websites.
The skills needed to build a website is just not enough. The design firm needs to be creative and business focused at the same time. They need to invest time into understanding not only their own design models but also the vision and direction of the company they are designing the site for.

We don’t just create websites, we build them to work for your business. Websites need the competitive edge in the market in the midst of all the other competitors. Incorporating your SEO opportunity radar into every website is key to staying focused in your market and thereby attracting potential customers.

Well, how does one create such sites that bring in business? This only works if your designers and developers are focused not only on the business but also the strategies needed to get visitors to your business site and then to convert them into customers.

Without any strategic design you’re really putting your site over in the corner away from the limelight. Without any limelight then you’re basically in the dark all on your own. Why? Because the strategies needed to drive opportunities were not built into your design and development.

No limelight, no interest, no sales and no growth. When these are met then a company is left to stagnate and deteriorate over time to go out of business. However, it is not the end in our point of view. Getting back on track is easier then you think. You see, any business that is not working is salvageable with a little bit of investment and a change in direction – that’s the way the internet works.

Business Competition

If you’ve been one who has not learned how to capture your opportunities that come by on your radar then you need a little bit of help in recognising those opportunities. It takes some business wisdom to notice the signs.

Startup Business Failures

Startup businesses are very common in any place on earth. Majority of them will fail in the first few years of their startup time. Some do comeback out of the failures but most give up and move on to something else.

Startups are created by people who see a vision and if hey work at that vision that business ends up growing. If on the other hand they lose the vision and lose the direction they then fall off from their original self created wave that was meant to catapult them and their business into growth.

There are many challenges in business and one way to tackle through these is staying focused in the plan and goals you have laid out before starting your business.

In every failure or challenge lies an opportunity!

Search Engine Optimisation

seo SEO is an opportunity creator. It is one such tool that creates a bigger radar for your business that will help you attract potential customers to your shop, to your business.

Having a solid SEO strategy in place will help your business grow and increase opportunities in the ocean full of competitors. SEO is a subject that covers vast areas in marketing. Unfortunately, it is not an overnight job one would put in place and see changes in the morning.

SEO is a long term committeemen that requires constant care. If done correctly it will sustain growth well into the future of your business. On the other hand, if it is abused in any way then the road to riches will be short lived.