Why is Search Engine Optimization very important for your Internet based business?

Search Engine Optimisation Melbourne

Is search engine optimization necessary for your internet website? Many website owners are unaware of the importanace of Search Engine Optimisation and thus leave a junk of the pie for their competitors.

So, you desire to be on the 1st page of Google, Yahoo, Bing or any other major search engine?

What is SEO in simple terms?

Search engine optimisation or SEO is the procedure in which we increase the position of a given website within various search engines. Straight forward right? Regretfully not! Search engine optimization isn’t for the faint hearted. It demands a superior level of professional expertise, making use of detailed techniques that results in your site getting a first page appearance on the search engine.

The idea behind SEO should be to result in a great deal of new visitors to your site. It’s a well planned method based on specific key words along with relevant search phrases depending upon the requirements of your business.

Organic Traffic not paid traffic

Regardless of whether your internet site is completely fresh or perhaps 10 years old, handling it the best way and how it tends to appear to major search engines is crucial to its success. The majority of internet sites receives approcimatetely 60% of its website visitors right from the search engine rankings, and in addition to that 40% of those visitors come via Google. these figure could vary a little based on the regional locations around the world.

Making sure that an organization’s website is positioned clearly in the search results is actually, for most part a challenge and requires expertise to tackle each site and it’s pages with precise technology. This is the main reason why search engine optimization (SEO) has become a multibillion-dollar industry.

80% of Online Searches

Roughly around eighty percent of all internet users find the thing that they are usually researching through search engines such as Google, Yahoo, Bing, Yandex, Youtube, Facebook etc. If someone is seeking a service or product which you offer over the internet, they won’t find your web site if it does not appear on one of the top three pages of the search engine for those keywords and phrases. The majority of users stop looking after web page three and get started with a totally new search.

Your Online Competition

The fact is there exists numerous competitors on-line selling and targeting more or less equivalent products and services which you have. So how in this world can you enter into the game and succeed?

It is actually a distressful to go through this but none the less it is a necessity toward business survival on the net. If you refuse to undertake SEO, your online site will never rank well anywhere significant in the search engines. Check your own personal internet search behavior. Just how many pages do you go tgrough and have a look at when you’re searching for a service? It’s fair to say that the majority of people normally do not proceed beyond page 3.

Tip: Local Businesses should imploy for their webpages

SEO (Search Engine Optimisation) is actually moderately straightforward, it just requires diligent writing of content material distinctive by having key terms which are relevant and connect to your business. Here’s a big advice for every one of you out there: When you have a regional company working with local customers then you need to add your locale in the key phrase, for instance, “Web Designers in Richmond” rather than simply “Web Designers”. You will have to administer the exact reasoning to your online business and webpage. Do the same task for every page and you should subsequently possess an optimised web-site. Just take note here and always make sure that you don’t make it to keyword rich (aim for 1- 3 %).

Over Optimisation

Over optimisation damages the quality of the document and in addition sends a signal to search engines like google that it’s a little spammy and could consequently red flag that specific net page or moreover the whole website. If this happens your site will lose it’s position and be bumped down the search results.

Search engine optimisation is extremely important to getting your internet-site clearly indexed and listed by search engines like Google, Yahoo, Bing and others. Just putting a internet business anywhere on the world wide web seriously isn’t a guarantee that you’ll get website visitors.

Social media marketing for Business

Quick Guide to Social Media Sites for Business

Social Media for Business Services Melbourne

Lot of small businesses have no idea what they are leaving behind when they don’t embrace and welcome social media into their business strategies. Social media can be used to positively impact your business in a way to increase your brand exposure, enlarge your customer base, and grow revenue through services and product sales.

Social Media Interaction

Social media has changed the way people work and interact with each other. Nearly every person is equip ed with either a smart phone and/or a computer to stay connected to discover friends and knowledge, share information and conduct business. The online world has so much changed the way we do buying. More and more people are using online sites to make a purchase directly with the seller.

The Hidden Market

The hidden market is out there and they are the people you see at the shops, at the theaters, at the parks, in the trains commuting to work and behind every social media account.

Social Media Technology

Social media is basically the technology people use to connect, share ideas
and experiences with each other or the world. Businesses who tap into this infrastructure either to connect with existing customers or to attract more potential ones to grow their brands and the size of their business.

Business in Social Media

So, how does one move their business onto the web and grow their brands? In the beginning of ones journey into social media, they really need to do some homework before things turn positive for them. A business needs to investigate which of the social media sites are worth having a presence on.

Here is a list of the most popular social media sites that are commonly used to extend your business into:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Tumblr
  • Vine
  • Snapchat
  • Reddit
  • Flicker
  • Swarm by Foursquare
  • Kik, Yik Yak
  • Shots
  • Periscope
  • Medium
  • Sound Cloud
  • Tinder
  • Whatsapp
  • Slack
  • Mucical.ly
  • Peach
  • Blab and so many others.

Click the following link to read more about these sites: Top 25 Social Networking sites People are using

There are also a long list of Forums that also popular but more focused into one market rather than a broad mixture of content.

So, a business that utilises these mediums into their business are likely to be more successful in their business than those who don’t.

How to Start?

In order to show a level of professionalism in the eyes of your market one needs to show a professional look and feel. Humans do a lot of judging based on first perceptions of the visual kind, and more so on the web than anywhere else for that matter.

It is a simple task to create an account but another to maintain that account at a professional level. So, if you don’t know how to do this then we highly suggest you get a professional to do the job the right way. Hire someone to look after your social media accounts if you haven’t the time or the expertise to maintain freshness in those accounts.

Social Media an Extension of Your Business

Social media accounts are an extension to your business and you should treat it as important as your main website. It is an extension of your personality and needs the care to look and perform as optimal as possible. Treat your social media circle as a friend would treat it’s friend.

 

The absolute minimum cost of a 10 page professional website for a small business

High Quality Websites In this article you will discover what it will cost your business to have a 10 page website if you decide to do the design and development yourself.

I will take you through the principle of having to build a fully functional website on your own. The concept of saving money is not new to us and we love to save money and as well as spend that money wisely. However, saving some money depends on the service or product you’re going to be dealing with.

The principles here are really aimed at small business owners who are in need to cut their business costs down to a minimum level as possible. But, such cost cutting can also play a negative role in ones business. It is not always a wise step if the appropriate investigation and analysis has been avoided to achieve cutting business costs at the expense of something else.

In terms of website design and development, generally cutting down on spending can be a loss in the long term. I have come across so many small business owners seeking the cheapest and the most affordable packages for their website design needs. Good gracious, they lack the understanding that cheap really means cheap in the website design world. Cheap web design means just that: you end up with a cheap website. Cheap websites don’t work!

On the other hand, cheap websites can play big roles for the small business owner’s business. A standard website with all the necessary parts built for dirt cheap can also work. However, in our opinion, if you’re not prepared to invest on your online presence then you might as well stop spending any money on your business and close shop.

The ultimate goal of any business should be to make sales and increase their business capacity. Lot of small business owners have a different impression of what a website needs to have and do. Our aim is to build a site for our clients that will help grow their business. Our web designs and SEO work’s prime objective are to bring in new or existing customers so that it continues to sustain operations. Having a business site that is aimed at increasing your sales is the definitive way to operating a business.

What is the absolute minimum cost for a 10 page website going to cost you? Prepare to pay at-least $250 For each well defined and Search Engine Optimised page. Paying anything less will result in a poorly and unsuccessful website. If you’re serious then no problems, it is still cheaper than your Yellow Pages ad that receives nearly zero real business calls per year.

The truth of the matter is really not about getting a website. It is more about the content of your site and how everything on it is written and placed to target a specific market. It needs to be focused toward your products by exactly matching the needs of your customers.

The most important aspect of a business website is not the design or the website itself. It is not the fancy looking graphics and neither is it the bells and whistles. It is simply the “copy”.

If you’re looking for a professional who will create a website that will target your audience, write high relevant and high quality content, that is search engine friendly and as well as highly usable and user friendly, then give us a call and we’ll start working on your dreams! If you mention this article you qualify for 10% discount on overall project costs (Valid until Dec 1st 2016).

High Quality Web Design

SEO Opportunity Radar

Social Media Marketing

Opportunity comes to those who know how to grab it. Opportunity is never lost, it just moves onto other peoples opportunity radar to be claimed. In any market one needs to have developed a way to detect these opportunities when they arrive. Opportunities are a way to continue the momentum of business growth.

In the SEO world it is a different matter. Opportunities are created to enhance and drive website traffic.

Designers, Developers, Marketers, Managers …

Every designer, developer, marketer, manager and strategic staff of an organisation work to create opportunities that will drive the growth and expansion of their business.

Those companies with the funding are one step ahead of the game, that is when it comes to creating opportunities for their business they will create them. They go after business, they go after the market, they do everything possible to get the spot light. They will invest more in order to make more. In the great totality of their business or venture, they will explore every avenue of how their actions can yield growth.

Designers and web developers are technical in nature but when you couple that with marketing then the game changes into one where the designers and developers become not only a design/developer but also a marketers who create their own opportunities. Well, that is the process we have here in our organisation when we build websites.
gears2
The skills needed to build a website is just not enough. The design firm needs to be creative and business focused at the same time. They need to invest time into understanding not only their own design models but also the vision and direction of the company they are designing the site for.

We don’t just create websites, we build them to work for your business. Websites need the competitive edge in the market in the midst of all the other competitors. Incorporating your SEO opportunity radar into every website is key to staying focused in your market and thereby attracting potential customers.

Well, how does one create such sites that bring in business? This only works if your designers and developers are focused not only on the business but also the strategies needed to get visitors to your business site and then to convert them into customers.

Without any strategic design you’re really putting your site over in the corner away from the limelight. Without any limelight then you’re basically in the dark all on your own. Why? Because the strategies needed to drive opportunities were not built into your design and development.

No limelight, no interest, no sales and no growth. When these are met then a company is left to stagnate and deteriorate over time to go out of business. However, it is not the end in our point of view. Getting back on track is easier then you think. You see, any business that is not working is salvageable with a little bit of investment and a change in direction – that’s the way the internet works.

Business Competition

If you’ve been one who has not learned how to capture your opportunities that come by on your radar then you need a little bit of help in recognising those opportunities. It takes some business wisdom to notice the signs.

Startup Business Failures

Startup businesses are very common in any place on earth. Majority of them will fail in the first few years of their startup time. Some do comeback out of the failures but most give up and move on to something else.

Startups are created by people who see a vision and if hey work at that vision that business ends up growing. If on the other hand they lose the vision and lose the direction they then fall off from their original self created wave that was meant to catapult them and their business into growth.

There are many challenges in business and one way to tackle through these is staying focused in the plan and goals you have laid out before starting your business.

In every failure or challenge lies an opportunity!

Search Engine Optimisation

seo SEO is an opportunity creator. It is one such tool that creates a bigger radar for your business that will help you attract potential customers to your shop, to your business.

Having a solid SEO strategy in place will help your business grow and increase opportunities in the ocean full of competitors. SEO is a subject that covers vast areas in marketing. Unfortunately, it is not an overnight job one would put in place and see changes in the morning.

SEO is a long term committeemen that requires constant care. If done correctly it will sustain growth well into the future of your business. On the other hand, if it is abused in any way then the road to riches will be short lived.

The Importance of Creating Outstanding Website Content that Ranks High in Search Engines

SEO Copywriting

A lot of factors and a great amount of work goes into creating outstanding website content. It is content that stands to shine if it’s any good or destroys your reputation and authority in one blow if it doesn’t meet users expectations.

Content comes in many shapes and forms. Depending on your goals, it must have the essential attributes in place before it can do any good service.

When you have completed your extensive research, that involves learning the target market, the keyword analysis, the selection of headline scripts, and so many other requirements and factors then only then can you sit down and process that information and create your creative masterpiece.

Market Research
 
 
If you’ve done your homework then this type of creative content writing not only pleases your immediate audience but also future visitors who may find it highly useful.

Creating high value content goes a long way in making sales for your business. High value content is noticed by everyone who lands on it. People love reading it, people love sharing it and search engines rank valuable content that people love.

 

I’ve seen good content last the passage of time. Content that is worth reading today is worth reading tomorrow. Create your content as best as you can and, your business will love it. Search engines reward it by listing your content high in their search results.

Good Site Content

Creative Services

  • Good content is useful content that is sought out by your market audience.
  • It draws the reader,
  • resonates with their feelings,
  • provides guidance to their problems
  • and points to a solution that you’ve provided.

 

That is how the magic of outstanding content works! Let us know how you feel about good content.

Website Traffic – A Fancy Word for Site Visitors

Market Research

A lot of factors need to be considered when talking about website traffic.  Where can we begin?

No Traffic, No Business!

In this article we will jump into the meaning and value of website traffic for your business website.

Just remember this when talking about traffic:

It is obvious, but I really should ask none-the-less:

Do you want to make money from your site? Want to know how to sell more products or services?

 

Lots of Traffic

The more people who see your services and products the more sales you’ll make. It is as simple as that and there is an approximate formula to estimate it.

On average a good product or a service will sell to one in every 50 visitors. The internet is the traffic, hence you will need to get some your way.

Growing Your Business with Traffic

The traffic on the internet is the one thing that makes your internet part of your business tick. I could go on to say that most small businesses are found through the web. If you don’t have a business presence on the web then you’re simply leaving  yourself out in the cold.

You need a website and that website needs lots of traffic full-stop.

Friend, you know, having just a website is not going to do much for your business. In the past, before the era of the internet, businesses had a department called “The Marketing Department”. It is presumed we are in a new age of technology, but in reality the same old marketing department has changed the way it works. It’s got a new tool to utilise to do its marketing and that is called “Internet Marketing”.

Pre-Internet Era

Just yesterday, before the internet, everything was the internet without the wifi, data and adsl connections, however, a technology that was a lot slower (like newspapers, magazines, tv commercial ads, radio commercial ads, snail mail, pamphlets and so on). Today the same principles of marketing are still with us and are marketed to the same people, but it is done at a  much much faster pace and scale.

So, today just as well as yesterday we need to market our business and sell as much of our products or services as “ferociously” as possible.

Expose Your Products

The internet offers a lot more exposure for your products and services. However, there is a problem. Just as yesterday, nothing is for free to do. You need to invest, and invest wisely.  You can’t just spend your money here and there and expect to make sales. It doesn’t work that way. A good product and your ads will sell to 1 in every 50 visitors.

Targeted Traffic

Sales and Marketing on the web is a strategy game. You need to go market to where the traffic is.  You need to be selective when targeting traffic. Not any sort of traffic will do. It has to be targeted traffic.  Get your ads in front of your prospects, prospects who are looking for or ready to buy the types of products & services you’re offering.

The Magic of Your Ads

The magic happens when your ad is relevant and appeals to your select audience. The magic becomes more enhanced when your ad transforms and puts a spell to force your viewers to take action by following the links within the ads.

The art of creating a magic ad is always to measure your ads and determine by statistics of which ads perform the best and thereby further working on ads that work and avoiding spending money on those that don’t perform.

Experiment and check what works best for your business and ads. When something works great then open the valves to let more traffic in.

Advertise or work in any one of these areas on the web should bring you more returns on your investment:

  • Social Media
  • Guest Blogging
  • Press Releases
  • Solo Ads
  • Email Marketing
  • Webinars and Seminars
  • Video Marketing
  • Skype and Google Groups
  • Social Directories
  • Forums
  • And so forth.

Obviously there are other areas of generating traffic to your website, like SEO, on-page optimisation etc. However, this article covers a subset of website traffic generation. Traffic generation is an industry in itself and covers a vast area of techniques and tactics. The concept of traffic generation is not new and has been around since the dawn of marketing.

An article brought to you by ExpertWebMedia.com.au.