Social media marketing for Business

Quick Guide to Social Media Sites for Business

Social Media for Business Services Melbourne

Lot of small businesses have no idea what they are leaving behind when they don’t embrace and welcome social media into their business strategies. Social media can be used to positively impact your business in a way to increase your brand exposure, enlarge your customer base, and grow revenue through services and product sales.

Social Media Interaction

Social media has changed the way people work and interact with each other. Nearly every person is equip ed with either a smart phone and/or a computer to stay connected to discover friends and knowledge, share information and conduct business. The online world has so much changed the way we do buying. More and more people are using online sites to make a purchase directly with the seller.

The Hidden Market

The hidden market is out there and they are the people you see at the shops, at the theaters, at the parks, in the trains commuting to work and behind every social media account.

Social Media Technology

Social media is basically the technology people use to connect, share ideas
and experiences with each other or the world. Businesses who tap into this infrastructure either to connect with existing customers or to attract more potential ones to grow their brands and the size of their business.

Business in Social Media

So, how does one move their business onto the web and grow their brands? In the beginning of ones journey into social media, they really need to do some homework before things turn positive for them. A business needs to investigate which of the social media sites are worth having a presence on.

Here is a list of the most popular social media sites that are commonly used to extend your business into:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Tumblr
  • Vine
  • Snapchat
  • Reddit
  • Flicker
  • Swarm by Foursquare
  • Kik, Yik Yak
  • Shots
  • Periscope
  • Medium
  • Sound Cloud
  • Tinder
  • Whatsapp
  • Slack
  • Peach
  • Blab and so many others.

Click the following link to read more about these sites: Top 25 Social Networking sites People are using

There are also a long list of Forums that also popular but more focused into one market rather than a broad mixture of content.

So, a business that utilises these mediums into their business are likely to be more successful in their business than those who don’t.

How to Start?

In order to show a level of professionalism in the eyes of your market one needs to show a professional look and feel. Humans do a lot of judging based on first perceptions of the visual kind, and more so on the web than anywhere else for that matter.

It is a simple task to create an account but another to maintain that account at a professional level. So, if you don’t know how to do this then we highly suggest you get a professional to do the job the right way. Hire someone to look after your social media accounts if you haven’t the time or the expertise to maintain freshness in those accounts.

Social Media an Extension of Your Business

Social media accounts are an extension to your business and you should treat it as important as your main website. It is an extension of your personality and needs the care to look and perform as optimal as possible. Treat your social media circle as a friend would treat it’s friend.


The absolute minimum cost of a 10 page professional website for a small business

High Quality Websites In this article you will discover what it will cost your business to have a 10 page website if you decide to do the design and development yourself.

I will take you through the principle of having to build a fully functional website on your own. The concept of saving money is not new to us and we love to save money and as well as spend that money wisely. However, saving some money depends on the service or product you’re going to be dealing with.

The principles here are really aimed at small business owners who are in need to cut their business costs down to a minimum level as possible. But, such cost cutting can also play a negative role in ones business. It is not always a wise step if the appropriate investigation and analysis has been avoided to achieve cutting business costs at the expense of something else.

In terms of website design and development, generally cutting down on spending can be a loss in the long term. I have come across so many small business owners seeking the cheapest and the most affordable packages for their website design needs. Good gracious, they lack the understanding that cheap really means cheap in the website design world. Cheap web design means just that: you end up with a cheap website. Cheap websites don’t work!

On the other hand, cheap websites can play big roles for the small business owner’s business. A standard website with all the necessary parts built for dirt cheap can also work. However, in our opinion, if you’re not prepared to invest on your online presence then you might as well stop spending any money on your business and close shop.

The ultimate goal of any business should be to make sales and increase their business capacity. Lot of small business owners have a different impression of what a website needs to have and do. Our aim is to build a site for our clients that will help grow their business. Our web designs and SEO work’s prime objective are to bring in new or existing customers so that it continues to sustain operations. Having a business site that is aimed at increasing your sales is the definitive way to operating a business.

What is the absolute minimum cost for a 10 page website going to cost you? Prepare to pay at-least $250 For each well defined and Search Engine Optimised page. Paying anything less will result in a poorly and unsuccessful website. If you’re serious then no problems, it is still cheaper than your Yellow Pages ad that receives nearly zero real business calls per year.

The truth of the matter is really not about getting a website. It is more about the content of your site and how everything on it is written and placed to target a specific market. It needs to be focused toward your products by exactly matching the needs of your customers.

The most important aspect of a business website is not the design or the website itself. It is not the fancy looking graphics and neither is it the bells and whistles. It is simply the “copy”.

If you’re looking for a professional who will create a website that will target your audience, write high relevant and high quality content, that is search engine friendly and as well as highly usable and user friendly, then give us a call and we’ll start working on your dreams! If you mention this article you qualify for 10% discount on overall project costs (Valid until Dec 1st 2016).

High Quality Web Design

Top 4 Annoying Website Attributes to Stay Away From : Part 2

Top 4 Annoying Website Attributes Part 2

 Annoying Website Attributes

This is the second part of our Top 4 Annoying Webpage Attributes.
The first part is here.

It is understandable and correct to say that each person has a different opinion towards websites. It is also ok to hate what I would consider a great looking page. The fact is that we cannot please everyone. Each person has aunique perspective. But what is interesting is that there are some pages our there that have annoying attributes no matter how good the content is.

Website designers and developers try their best to figure out how best to present a site to their audience. Here at Expert Web Media our main thought on designing pages is to make it easy for the visitor, to read, to navigate and get the information as easily as possible. A winning page is be that matches the page to the visitors expectations. High converting pages are those that do this remarkably well.

Let’s jump right into the 3rd and 4th most annoying webpage attributes that we have grouped into this article.

3rd Most Annoying webpage attribute: Links Opening To New Tabs or Windows

I personally don’t like this behavour that is programmed into a webpage. Sites that open up new pages are those that are not only opening a new tab but also multiplying the amount of processor utlisation. Two tabs equals twice the amount of cpu cycles needed to serve those pages.

Generally, a vistor expects links to open into the same tab unless indicated with a sign that the link opens to a new window or tab.

Why do some sites do this is another matter. But, we know that on countless situations, these pages that open to new tabs is one way of delaying the vistor from leaving that site.

You may ask: Why do EWM hate these types of pages? Over the years oeprating systems have become so bloated that this disease has also spread to internet webpages. The bloat is perhaps the biggest reason why we hate sites that open into new tabs.

On every page that you visit nowadays, expect to find html, CSS, javascripts and images that get downloaded to your computer. The browser has to read these files and assemble these into the programmed state of the page. What is cruel is when websites go beyond the norm and add more than what the average computer can handle.

My friend, the internet is run by advertising. Advertising has shifted from the TV and offline newspapers and onto the internet. Unfortunately, there is a high burden and overheads that come with pages that have attached advertising.

But, you can eliminate these advertisers simply by installing ads buster plugins or addons for your internet browser.

4th Most Annoying webpage attribute: Annoying Flash Navigation and Design

no annoying flashEver since the web was created, I knew this technology “Flash” was bad news. Flash is great to use if you’re going to present something with lot more that HTML and CSS, but the buck stops there. Your home page does not need to have flash. Flash will load a lot slower than conventional web pages.

It is very annoying to see an hour glass in the 21st century even with a fiber-optic connection to the net. These website owners are behind the times and truly need to upgrade their use of technology. Simple webpages are lot more user friendly then flash designed ones. People are after information and flash just plainly interferes with that process.

If somebody offers to design a website in Flash then run the other direction. You know why? Flash designed sites lack Search Engine Optimisation technologies. Search engines are unable to break down the inherent code behind the page. Besides, search engines like Google serve sites that are responsive and load quickly. Unfortunerely, these kinds of webpages don’t rank well on search engines.

I must admit, I am an anti-flash web developer and wouldn’t go near it to design webpages with it any more. Flash is dying technolgy and is really not used to develop general web pages.

There are many websites on the net, and if one doesn’t provide you the answers another will. So, you have a choice between sites you visit. Every site is a click away from a search engine.

Most of these kinds of annoyances can be handled through plugins or your browser settings. Perhaps my most hated sites that annoy me the most would be the small text. Yes, yes, I can use Control + Mouse wheel to adjust the size of the text and I do use it often on a lot of sites. But, it is an annoying to do this everytime.

There is a solution for nearly everything. It is matter of self-educating by searching for the answer.

ps: with 45 tabs open, my Firefox is using 2GB of memory. If your browser becomes sluggish then it is best close the tabs that you don’t need and restart the browser. You also need to tell your browser to remember the session upon restart.

You may also want to read the most powerful Firefox Browser addons that can prevent cpu overuse.

Hope you enjoyed reading the 2 series of the most annoying webpage attributes we’ve presented.

Top 4 Annoying Website Attributes to Stay Away From : Part 1

Top 2 Annoying Website Attributes Part 1

 Annoying Website Attributes

Everybody has a different taste when it comes to how websites should look and feel. I will presented a few of those attributes most website designers should shy away from when designing pages.

Here is a glance as to what you will find here:

  • Annoying Background Music
  • Small Tiny Weeny Text
  • All Links Opening To New Tabs or Windows
  • Annoying Flash Menu System

Annoying Background Music

000802_c278_0007_cslsPerhaps this is my worst nightmare for websites that start blaring away with music or auto start videos. Nothing is more distracting than the sound a webpage makes without warning in a world of information overload.

You’re in an office environment or browsing on your computer or phone in a quite library and out of the blue one of thess pesky websites catches you breaking the silence. All heads turn toward your direction and there is big red invincible arrow pointing above you to you. How embarrassing would that feel if you care for the well being of others?

What is even worse then the sound auto-playing is the inability to detect where the sound is coming from. The average modern browser can have multiple tabs open at the same time and it makes this one of those tasks that throws one off-guard.

It is always best design practice to leave the control of these videos or sounds to the visitors discretion. Yes, the owners of the sites have every right to auto playing anything on their sites but frankly, it is annoying none-the-less. These sites lack the ability to build rapport with their visitors.

How to shut them up!

Most modern browsers have plugins that allows functionality to be installed to auto-stop web pages which have auto play videos or sound. If the site owners think that they have every right to intrude on your privacy then you have every right to control that intrusion, give them the plugin to shut them up!

Small Tiny Weeny Text

Top Annoying Website Attributes Is it a brainless design to fit every word into and above the fold? If a site is interesting enough the visitor will stay and read on. Why would you cram everything you have to say into tiny bits and force your visitor to read it?

I’ll give you one plugin that comes very handy for this kind of attack! Yep, I see these tiny weeny text as an attack and likewise I fight back like a Samurai warrior, slicing the page with my one power mouse. My mouse is the most powerful item on my computer second to my Alt-F4 or Alt-w. Alt-w or F4 needs the other hand to be placed near the keyboard.

I demonstrated this technique to my son on how to chop up a page that is irritating or doesn’t go away. I hold down the right mouse button and draw a quick “L” and then let go. At that very moment the page is gone. I advice you to install this plugin which helps one to quickly close pages in a quick succession.

If you’re using Firefox, the add-on I am referring to here is: Fire Gestures (opens in new tab). This is perhaps one of the best power add-ons that I use on the Firefox browser. It saves me a lot of work and time.

I will share my favourite Firefox Internet Browser Plugins of chose in my next blog post that makes my life and web browsing that much better.

The following 3rd and 4th annoying attributes will be shared in a future post. This post is long enough as it is.

  • All Links Opening To New Tabs or Windows
  • Annoying Flash Menu System

Thanks for staying on and reading the annoying Website Attributes.
I would love to hear your comments and any annoying website attributes that you’ve come across.

The Importance of a Domain Name in Business


Domain Names are very important

In this article I will outline the importance of a Domain Name for businesses new and old and how valuable it is that you start with a good and unique name that is most relevant to the market you’re in.

What is a domain name?

Domain name is the term used to indicate the home page of a website. For example the domain name of this website is :

Each and every domain name needs to be purchased through a Domain Registrar. There many registrar’s here in Australia and as well as in other countries. Domain name prices vary from registrar to registrar. No 2 registrars give the same price. THe most common domain names for businesses in Australia are the domains that end with “” and “.com”. The cost for new registrations are about the same. If you had to go through an agency to register your domain name then expect an additional fee.

Why is it so important that you buy the right domain name?

The internet landscape is big. New businesses come into play every day and new domains are registered as a result. It is important that new businesses take their time to pick the right domain name for their businesses.

Domain Name Extension: and .com

The most common domain name extension to use for business in Australia is the followed by the .com. These are for commercial use and I would not use any other extension to register a domain name for a business, no matter how slick it looks or reads.

Usually, a good domain name is unique and short apple, Microsoft, Google, Facebook etc are all great names. Some businesses opt-in to include a keyword that represents their niche or market. For example, we’ve worked with many driving school businesses and it is correct to include the main keyword in the domain name part. If one does a google search for driving school Melbourne you will find that most of the page one websites appear to have a “drivingschool” keyword in their domain name.

Don’t underestimate the strength of a good domain name!

New business owners haven’t a clue as to the value of a domain name. If you’ve looked after your website as good as you’ve looked after your business then the value of your domain name also increases in value and strength.

Search Engines

Because of the way our society uses and depends on search engines we have grown to accept them as our first point of contact if we need to find something on the web. Most of us are unable to memorise all the websites we like so we take the easy path and go search for them on, or or any other search engine for that matter.

Invest in Good Domain Name

The point here is that the domain name and your website is part of your investment of your business. It has value and frankly most business owners have no concept of how valuable it is. Some very valuable domains can fetch big dollars on the domain resale market place.

Research Your Domain Name

So, when you start a business of any kind make sure you do your homework and grab the best possible domain name for that business. When it comes to making money on the web through your website there is nothing that beats a website that comes up on the top of the first page of a search engine.

New versus old domain name

Your website is valuable and your domain is even more valuable as time goes on. You can rebuild a website on another domain name but it will lack the authority to rank where your old one has been. Building authority is another form of working on the SEO (Search Engine Optimisation) of your website.

What does SEO really mean and how will it benefit you?

SEO stands for Search Engine Optimisation.

Search Engine Optimisation Melbourne

Like a lot of things in the business world it really has very little meaning for the majority of the people. Most business owners wouldn’t have a clue what these words mean. On face value, it is a cryptic word that has no logical meaning.

It’s an industry tech term used by web marketing technical junkies to create hype. This is then picked up by smart businesses that can exploit this new found hype and create a market through the use of fear to attract gullible businesses into parting cash for services that really is not a big deal. I will explain below what you can do to make this work for you without spending more than what the job requires.

To understand this first you need to understand what is “Optimisation”… Go Google it – click here. (opens in new tab/window)

What to employ in SEO?

Anyway, let’s have a look at what you can do by employing sensible website features that will have your website or more precisely the webpage rank in the top 100 on a major search engine like

A lot of things on the internet are truly coined up by those who have an in-depth knowledge of the technology. Search engine optimisation is one such term and, it is a set of techniques that are used to help your site do better than the competition on search results pages of a search engine.

The Philosophy behind the Search Engines?

Why are they around? Who benefits from their presence?

Firstly, everyone who is in playing the game will benefit and the rewards are high. If you don’t play the game you won’t have any cake.

The search engines, the businesses that have listings on there and the people who are engaged in searching on the search engines are part of this game. Look at it this way. See it as a pyramid. On the top of the pyramid sits the Search Engines (the all seeing eye?), in the section just below them sits the businesses (the few who run the show), and on the bottom section sits the people (who supplies the electricity to keep the Christmas tree lit).

Now turn the pyramid upside down to give the power over to the people because the ultimate power is with the people. Humanity has been duped ever since this analogous pyramid has entered the fabric of life. Well, it is time that we take the control back.

Search Engines are Artificially Intelligent but not Artificial Intelligence!

Any how, Search engines for example Google, Yahoo, Bing, Yandex and others are just like humans and evolve. They evolve in a different way as new information comes they use it to adjust themselves to delivering better results.

It is sufficient to say that search engines are products of human development. Humans work constantly with the algorithms and refine them to do execute much more efficiently at indexing and serving that information. You could say search engines are artificially intelligent and do exactly what they are programmed to do by their human masters.

Search Engine companies and their owners are constantly working and evolving to be the best and they strive to stay in the market to give a better service than their closest competitor. They strive to serve their customers (users – you, me , Tarzan and Jane) instantly with valid, correct and of high quality information.

Imagine for a moment and see what you would do if the quality of these search engines were crap – you would look for another search engine that is better. This is the main reason why Google tops the charts with the best search engine and every business uses its requirements to carry out search engine optimisation.

How does SEO help you and your website rank?

You must understand and experiment and find out how the search engine algorithm works. You have to know what Google, Yahoo, Bing and others want on web-pages.

There are certain elements that are very crucial that must be present on your webpage in order for it to be selected and listed on the search results page. It has been presented that there are more than 200 attributes that the search engines use to rank pages. It would be a big task trying to implement these requirements on any one web-page, however, I can assure you that just implementing a dozen or so of these requirements will help you rank better on search engines.

What attributes are required for good SEO?

This basic information to rank is out there on the web and is presented over and over so many times.

Here is a simple list but one with extremely high value if you know how to implement them.

  • The title of the page,
  • website design and code,
  • the heading within the page,
  • the url,
  • the physical location of the website,
  • the length of the page,
  • the use of HTML tags within the page,
  • the content and topic of the page,
  • the keyword relevance of the incoming links,
  • the links that are outgoing,
  • the relationship of the other Web-Pages,
  • the meta data like the description,
  • keywords and the title of the page,
  • graphical images and videos on the page,
  • the number of links coming to the page,
  • cross-linking of pages within the ,
  • Website hosting properties ad so forth.

There you have it, the basics and the most crucial SEO attributes. These are basically what you need as a minimum for a good SEO. However, there are some things that will also destroy any chance of ranking and these are over-optimising a page and back links.

Trained and knowledgeable SEO Experts know all this and will develop pages to work on Search Engines without getting penalised. They know what to put out and what to avoid. In most cases the reader will not be aware that such attributes have been applied to a page.

<strong>High Quality Web-pages and organic traffic</strong>

The aim of SEO is to serve an optimised page without compromising the quality of the page. It has to be made in such a manner to make it look and feel all natural. The word natural comes into play here and as such that any person referred from a search engine is called organic traffic.

In our opinion there is really nothing organic about anything that is on a search engine. Search results are tempered and run according to algorithms that are set according to their own liking. It has been tempered with and most businesses who play the game work their butts off to make sure they rank on the search engines. These businesses employ SEO agencies to optimise their websites for the piece of the Grand cake. There you have it, the truth about what SEO is and is not. SEO is nothing but manipulated listings of someone’s data with website links and URLs.

Why the need to play this SEO game?

It’s business and nothing less. Take Google for example, they serve a listing that closely matches your search criteria. Why would Google do this? Not because they love you. They have another agenda, and it is to generate revenue. If you look carefully at web pages, the internet has a see of advertising. This advertising has to be done in a way without looking obvious. Google does it very nicely without looking artificial. They experiment and work in providing natural listing along with competing ads. Frankly, I can’t stand those kinds of pages, you have to keep the content user friendly as much as possible in order to get people coming back.

You’re in the business of marketing your products and services but having it done in a way so that your site or page is ranking quite well on search engines and you have to do this optimisation without compromising your page content and quality.

We SEO experts work backwards by understanding how all this works and how to implement it. We study your market and find what your biggest search terms are. Say, for example you have a painting business. We do our research and find out how people would find you. In other words, what search criteria would be used to find your search engine listing? This is what the SEO expert studies and knows. They create web-pages that serve those search terms.

Is that all there is to SEO? Is SEO easy to implement?

No and no. SEO is a big job. It constantly changes and you need to work constantly in order to stay in the game. It is not an overnight success and sometimes can take anywhere from 1 month to 12 months to see your site being listed on the first page for competitive terms. This document is not about teaching you everything about SEO but it does show you what you need to do in order to continue staying competitive on the web.

Search Engine Optimisation Melbourne