Are You Starting Your Own Business?

starting a business So you’ve made the decision or planning on starting a business online. If you’ve done any research on the statistics of new business start-ups most end in failure due to poor preparation and planning. Luckily, there are things you can do to guard against wasting time and money and improve your odds at winning this venture.

While every business is unique and comes with its own set of problems and opportunities, there are some basic steps to starting up a new business. Things like “Writing a Business Plan”, “Proving Marketability of the Business”, ”The Capital Needed to Run it”, “Choosing a Legal Structure” and  other important issues to consider.

Starting a Business Online

This is perhaps one of the most important of all the tasks the new business owner needs to take before engaging any business activities. We are all too eager to jump right in to the driver’s seat and do business but that would be a drive that puts a blanket over ones head and becoming blind to the direction you’re taking. Implementing a business plan may seem like a gigantic work for anyone in the industry however, it is one of the most critical steps to properly plan your business and its structure.

A business plan doesn’t have to be long but long enough to consider everything that your business covers. Personally, a good business plan covers a lot of things to get the business on the path of success. But, it also covers other plans just in case the growth becomes a negative and your business plan will tell you what steps you should take if ever you fall into such circumstances.

If you’re pitching to investors or lenders then you aught to take on this task extremely seriously. Money can be lost due to poor plans, even if you’re so confident of your skills and knowledge.

This document is really not about the in-depth steps to the business plan but to summarize. The business plan should include an overview of the business, industry background, the products and/or services you’re offering, the business model, the strategy and your projected staff member count.

Spending your quality time to produce the business plan is vital. The business plan can and does show you what you have not considered through your initial estimations and thoughts. Think of the process as a way to better understand the opportunities and the risks involved in taking on this big step.

Starting your business online or offline with a proper plan may even show you if your business is do-able or not worth the risk. It is your business to do the job right!

(updated Nov 23, 2018)

Beginners Guide to Connecting With Your Market and Potential Customers

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Those who study and master their respective market are destined to conquer and prosper in whatever market they are targeting. Sole traders and small business startups should do proper research before embarking on committing to their business.

One simple mistake that small business operators make is that they put more emphasis on the technology or the technique of the business and thereby totally forget that it’s always about their customers.

A big chunk of the market research is knowing and understanding your ideal or near ideal customers. Strive to find who they are, where they are and what they do. Having such knowledge equips every business owner to better target their respective markets. The business operator can device a suitable sales and marketing strategy to get more customers on-board.

Connecting with and seeing through the eyes of your customers will give you insight into what their troubles are and what they need to overcome that trouble. This information and knowledge alone will give you ideas to propel you into the right direction in presenting your services and products as successfully as possible.

Learn to understand what your market is, where it is and tie whom it appeals to will give you fuel and understanding toward providing a better product and service. This then of-course leads one to prosper and grow in business.

5 Great Tips on SEO For Small Business Operators

Search Engine Optimization Tips

SEO Tips and Information
Search Engine Optimization or seo is important for the individual starting an online website. Whether you intend to create a blog, run an on-line shop, have a business site or do anything else effectively on the internet, you should understand how internet search engines work and how your potential customers or visitors could locate you. So, you really should take time to learn SEO as part of your business or internet presence. It is a matter of succeeding online.

A crucial element of seo is that you have to put in effort and time on a regular basis in order to get website traffic. One should also strive to maintain at-least a constant flow of website traffic if not a growing one.

SEO Pointer # 1: No Magic Formula

There isn’t really a magical formula. It is rule one applies based on what and how search engines operate. Like any technology, seo is constantly on change and it calls one to remain current on SEO news. Dig deep to find info and read whatever you can. Being seen online is all about proper SEO.

SEO Pointer # 2: Clean and easy to get around site

Have your site created to be as easy as possible as far as your users are concerned. Make it easy for them to stay on your website with a clean user interface.

In other words, have it designed for your visitors and leave your own personal likes back in the draw. Internet business is all about people. You’re not the one who’se going to be sitting at the bosses chair. On the internet your visitor makes the decision at that moment whether to stay or leave. You’re no Amazon or EBay.com to dictate terms. You want to be pleasing your visitors. Amazona and Ebay spend millions to get their sites right on the ball for their visitors.

SEO Pointer # 3: Main market keywords and phrases

Determine exactly what your target keywords are. There are some great tools out there that can help you both totally free or for a little charge. Typically it’s relatively simple to figure this out on your own.

Ask yourself:

Exactly what are the top 10 keywords or phrases you would use if you were to look for the item or services you are offering? Make sure that those words are scattered on the relevant pages of your website, particularly in titles, headings and at the start, middle and end of each page. It’s a great idea to utilize variations also to give your site additional reliability.

SEO Pointer # 4: Strive to create perfect content

SEO Truth: Content is king. Always will be. Don’t assume that more is much better in regards to keywords. Do not come down with the temptation to just keyword stuff your website otherwise 2 things will occur. You’ll get banned by the search engines and even worse, you’ll be disregarded by the human beings who land on your page. Both types of visitors can see through desperate SEO attempts to deceive you to get them to your website.

Instead, you wish to target the fine line between having enough keyword relevance to make it difficult for the online search engine to disregard you but not so much that your human visitors discover your material to be poor quality. Hire an expert SEO short article author if you have to in order to come across as professional. Keep fresh content on your pages and change your content routinely. You don’t have to squander exactly what you’ve put effort and money into, rather move your old content into archives so it continues to work for you as well.

SEO Pointer # 5: Active Social Media Participation

Web 2.0 is all about social networking. Social networking, social book marking, forum publishing and link exchanges can be important. If you can get high ranking sites in your specific niche to exchange links with you, this can assist in your overall website ranking. If you are blogging, talk about other blog sites in your niche to get a link back to your website and generate interest from blog writers that visit other websites in your niche. If you utilize tools like Technorati, Digg, StumbleUpon and other social book marking tools on your pages with suitable tagging, you can bring relevant traffic relatively quickly. Social networking activities are also indexed by the search engines.

Conclusion: Get on the search engines

In summary, these are fundamental strategies for SEO and guides can be used to get noticed by the main search engines. Your results will vary based on competition and how your content and site is structured. It’s never ever too late to optimize your site. Do not despair if you haven’t put these strategies to work for you. The first step is always to get your site indexed by the major search engines like Google, Bing and Yahoo.

Social media marketing for Business

Quick Guide to Social Media Sites for Business

Social Media for Business Services Melbourne

Lot of small businesses have no idea what they are leaving behind when they don’t embrace and welcome social media into their business strategies. Social media can be used to positively impact your business in a way to increase your brand exposure, enlarge your customer base, and grow revenue through services and product sales.

Social Media Interaction

Social media has changed the way people work and interact with each other. Nearly every person is equip ed with either a smart phone and/or a computer to stay connected to discover friends and knowledge, share information and conduct business. The online world has so much changed the way we do buying. More and more people are using online sites to make a purchase directly with the seller.

The Hidden Market

The hidden market is out there and they are the people you see at the shops, at the theaters, at the parks, in the trains commuting to work and behind every social media account.

Social Media Technology

Social media is basically the technology people use to connect, share ideas
and experiences with each other or the world. Businesses who tap into this infrastructure either to connect with existing customers or to attract more potential ones to grow their brands and the size of their business.

Business in Social Media

So, how does one move their business onto the web and grow their brands? In the beginning of ones journey into social media, they really need to do some homework before things turn positive for them. A business needs to investigate which of the social media sites are worth having a presence on.

Here is a list of the most popular social media sites that are commonly used to extend your business into:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Tumblr
  • Vine
  • Snapchat
  • Reddit
  • Flicker
  • Swarm by Foursquare
  • Kik, Yik Yak
  • Shots
  • Periscope
  • Medium
  • Sound Cloud
  • Tinder
  • Whatsapp
  • Slack
  • Mucical.ly
  • Peach
  • Blab and so many others.

Click the following link to read more about these sites: Top 25 Social Networking sites People are using

There are also a long list of Forums that also popular but more focused into one market rather than a broad mixture of content.

So, a business that utilises these mediums into their business are likely to be more successful in their business than those who don’t.

How to Start?

In order to show a level of professionalism in the eyes of your market one needs to show a professional look and feel. Humans do a lot of judging based on first perceptions of the visual kind, and more so on the web than anywhere else for that matter.

It is a simple task to create an account but another to maintain that account at a professional level. So, if you don’t know how to do this then we highly suggest you get a professional to do the job the right way. Hire someone to look after your social media accounts if you haven’t the time or the expertise to maintain freshness in those accounts.

Social Media an Extension of Your Business

Social media accounts are an extension to your business and you should treat it as important as your main website. It is an extension of your personality and needs the care to look and perform as optimal as possible. Treat your social media circle as a friend would treat it’s friend.

 

The absolute minimum cost of a 10 page professional website for a small business

High Quality Websites In this article you will discover what it will cost your business to have a 10 page website if you decide to do the design and development yourself.

I will take you through the principle of having to build a fully functional website on your own. The concept of saving money is not new to us and we love to save money and as well as spend that money wisely. However, saving some money depends on the service or product you’re going to be dealing with.

The principles here are really aimed at small business owners who are in need to cut their business costs down to a minimum level as possible. But, such cost cutting can also play a negative role in ones business. It is not always a wise step if the appropriate investigation and analysis has been avoided to achieve cutting business costs at the expense of something else.

In terms of website design and development, generally cutting down on spending can be a loss in the long term. I have come across so many small business owners seeking the cheapest and the most affordable packages for their website design needs. Good gracious, they lack the understanding that cheap really means cheap in the website design world. Cheap web design means just that: you end up with a cheap website. Cheap websites don’t work!

On the other hand, cheap websites can play big roles for the small business owner’s business. A standard website with all the necessary parts built for dirt cheap can also work. However, in our opinion, if you’re not prepared to invest on your online presence then you might as well stop spending any money on your business and close shop.

The ultimate goal of any business should be to make sales and increase their business capacity. Lot of small business owners have a different impression of what a website needs to have and do. Our aim is to build a site for our clients that will help grow their business. Our web designs and SEO work’s prime objective are to bring in new or existing customers so that it continues to sustain operations. Having a business site that is aimed at increasing your sales is the definitive way to operating a business.

What is the absolute minimum cost for a 10 page website going to cost you? Prepare to pay at-least $250 For each well defined and Search Engine Optimised page. Paying anything less will result in a poorly and unsuccessful website. If you’re serious then no problems, it is still cheaper than your Yellow Pages ad that receives nearly zero real business calls per year.

The truth of the matter is really not about getting a website. It is more about the content of your site and how everything on it is written and placed to target a specific market. It needs to be focused toward your products by exactly matching the needs of your customers.

The most important aspect of a business website is not the design or the website itself. It is not the fancy looking graphics and neither is it the bells and whistles. It is simply the “copy”.

If you’re looking for a professional who will create a website that will target your audience, write high relevant and high quality content, that is search engine friendly and as well as highly usable and user friendly, then give us a call and we’ll start working on your dreams! If you mention this article you qualify for 10% discount on overall project costs (Valid until Dec 1st 2016).

High Quality Web Design

SEO Opportunity Radar

Social Media Marketing

Opportunity comes to those who know how to grab it. Opportunity is never lost, it just moves onto other peoples opportunity radar to be claimed. In any market one needs to have developed a way to detect these opportunities when they arrive. Opportunities are a way to continue the momentum of business growth.

In the SEO world it is a different matter. Opportunities are created to enhance and drive website traffic.

Designers, Developers, Marketers, Managers …

Every designer, developer, marketer, manager and strategic staff of an organisation work to create opportunities that will drive the growth and expansion of their business.

Those companies with the funding are one step ahead of the game, that is when it comes to creating opportunities for their business they will create them. They go after business, they go after the market, they do everything possible to get the spot light. They will invest more in order to make more. In the great totality of their business or venture, they will explore every avenue of how their actions can yield growth.

Designers and web developers are technical in nature but when you couple that with marketing then the game changes into one where the designers and developers become not only a design/developer but also a marketers who create their own opportunities. Well, that is the process we have here in our organisation when we build websites.
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The skills needed to build a website is just not enough. The design firm needs to be creative and business focused at the same time. They need to invest time into understanding not only their own design models but also the vision and direction of the company they are designing the site for.

We don’t just create websites, we build them to work for your business. Websites need the competitive edge in the market in the midst of all the other competitors. Incorporating your SEO opportunity radar into every website is key to staying focused in your market and thereby attracting potential customers.

Well, how does one create such sites that bring in business? This only works if your designers and developers are focused not only on the business but also the strategies needed to get visitors to your business site and then to convert them into customers.

Without any strategic design you’re really putting your site over in the corner away from the limelight. Without any limelight then you’re basically in the dark all on your own. Why? Because the strategies needed to drive opportunities were not built into your design and development.

No limelight, no interest, no sales and no growth. When these are met then a company is left to stagnate and deteriorate over time to go out of business. However, it is not the end in our point of view. Getting back on track is easier then you think. You see, any business that is not working is salvageable with a little bit of investment and a change in direction – that’s the way the internet works.

Business Competition

If you’ve been one who has not learned how to capture your opportunities that come by on your radar then you need a little bit of help in recognising those opportunities. It takes some business wisdom to notice the signs.

Startup Business Failures

Startup businesses are very common in any place on earth. Majority of them will fail in the first few years of their startup time. Some do comeback out of the failures but most give up and move on to something else.

Startups are created by people who see a vision and if hey work at that vision that business ends up growing. If on the other hand they lose the vision and lose the direction they then fall off from their original self created wave that was meant to catapult them and their business into growth.

There are many challenges in business and one way to tackle through these is staying focused in the plan and goals you have laid out before starting your business.

In every failure or challenge lies an opportunity!

Search Engine Optimisation

seo SEO is an opportunity creator. It is one such tool that creates a bigger radar for your business that will help you attract potential customers to your shop, to your business.

Having a solid SEO strategy in place will help your business grow and increase opportunities in the ocean full of competitors. SEO is a subject that covers vast areas in marketing. Unfortunately, it is not an overnight job one would put in place and see changes in the morning.

SEO is a long term committeemen that requires constant care. If done correctly it will sustain growth well into the future of your business. On the other hand, if it is abused in any way then the road to riches will be short lived.