Your very business branding is highlighted on your home page. It is perhaps the most vital page on your whole website. That is why business web design is a crucial part of on small business.

Getting the home page right is where we do most of our work.

It needs to be need and tidy yet articulate. Fresh but competitive. Intelligently put together and worthy of a read and scan by the visitor.

A well crafted homepage will highlight your offer, your services and products. You content needs to be free of any grammatical errors, persuasive and helpful at the same time.

It should not be pushing to sell but to convert visitors into potential customers. Initiate a warm welcome and make a two way connection.  Give the visitor what they need most. Create a page that invites the visitor to want to talk with your organisation. Provide fantastic information that is both educational and solves a problem for them.

The web has gone many transitions and there is no place for a site that is not responsive. That is why we design and build responsive web pages. Responsive web design should be the first thing on your mind since half the visitors tend to come through to a site with a hand held smart devices.

Your website should be responsive design that works and adjusts itself on most devices from smart phones, tablets, laptops and desktops with large screens. There is no excuse not to do this. If you have a website and it is not responsive then get in touch with us to convert your site into responsive web design.

The home page needs to load fast for the visitor because today a visitor has high expectancy and low tolerance for pages that take long to load. 

Perhaps, it should have elements that should not display for small screens. Small devices sometimes need less and less is better in a lot of cases. Perhaps replacing a whole lot of text with a nice image in it’s place can convey the message much better and faster. This is what an expert web designer and developers can do to send the right message across.

This all means that your web designer and web developer needs to intelligently optimise all images, videos, page scripts to load fast without compromising on quality and information. They also need to break the page into sections and highlight each area so that the visitor gets the overall message just from the headings alone. Today’s internet visitors tend to scan first then read the page. If your page holds to their expectation then they will slow down and dive in and take a closer look at what you’re providing.

Finally, apart from looking good and fantastic along with great content, your next job is to be search engine friendly. Your webpage coding behind the page needs to talk with the search engine bots that come around to see what you’re offering.

Your biggest job is to make sure the web page has a tonne of content to please the search engines without overwhelming your visitors.  If your page is nicely put together for the user first then your search engine friendly coding should work together to provide what the search engine bots need from your webpage. This is the part of the page that you don’t see, it is the language that the search engines use to read your page content. The page needs to have a satisfaction guarantee to please the search engines together with visitors to that page.

Small business web design is probably one area where you need to let the professionals do their work. We get a some interference from clients that want things done another way, this tends to compromise one or the other or both factors (visitors and search engine friendly) on a page content.

Every page that wants to compete on search engines needs to have Search Engine Optimisation.  Since we want free visitors from search engines in our industry without paying for that traffic then we need to have an on-page and off-page SEO done.

At the end of the day your homepage is ready that has gone through all the design iterations, updates,  changes and finally gone active on the web.

There is a delicate balance on a web page  that only trained web page builders can do. Each webpage needs to be written and executed by a team of web designers, web developers, copywriters and SEO experts as precisely as possible. You cannot compromise the importance of a homepage with poor design and page setup. Leave it to experts to bring out the magic that will connect your business to the world.

Get your brand on the web by a trained and experienced small business web designers and developers.  A web agency should be trained and experienced to handle all types of business web requirements. A good agency will great knowledge of web technologies including search engine optimisation expertise to allow your business website design to compete at an advantage.