Your very business branding is highlighted on your home page. It is perhaps the most vital page on your whole website. That is why business web design is a crucial part of a growing business.

Getting the home page right is where we do most of our work. It needs to be neat and tidy yet informative. Fresh but competitive. Intelligently put together and worthy of a read.

A well crafted homepage will highlight your offer, your services and products. Your content needs to be free of any grammatical errors. It needs to be real, persuasive and helpful at the same time.

It should not be pushing to sell but to convert visitors into potential customers. Initiate a warm welcome and make a two way connection.  Give the visitor what they need most. Create a page that invites the visitor to want to talk with your organisation. Provide fantastic information that is both educational and solves a problem for them.

The web has gone through many transitions and there is no place for a site that is not responsive any more. That is why we design and build responsive web sites. Responsive web design should be the first thing on your mind since half the visitors tend to land on your site using a hand held smart device.

Your website should be responsive design that works and adjusts itself on most devices from smart phones, tablets, laptops and desktops with large screens. There is no excuse not to do this. If you have a website and it is not responsive then get in touch with us to convert your site into responsive web design.

We all want the best on our site. The home page needs to load fast. The visitor has high expectancy and low tolerance for pages that take long time to load. 

Perhaps, it should have elements that should not display for small screens. Small devices sometimes need less and less is better in a lot of cases. We found that replacing a whole lot of text with a nice image in it’s place can convey the message much better and faster. This is what an expert web designers and developers can do to send the right message across.

It all means that your web designer and web developer needs to intelligently optimise all images, videos, page scripts to load fast without compromising on quality and information. They also need to break the page into sections and highlight each area so that the visitor gets the overall message just from the headings alone. Today’s internet visitors tend to scan first then read the page. If your page holds to their expectation then they will slow down and dive in to take a closer look at what you’re providing.

Finally, apart from looking good and having great content, your next job is to be search engine friendly. Your webpage coding behind the page needs to talk with the search engine bots that come around to see what you’re offering and what information you have for your audience.

Your biggest job is to make sure the web page has a tonne of content to please the search engines without overwhelming your visitors.  If your page is nicely put together for the user first then your search engine friendly coding should work together to provide what the search engine bots need from your webpage.  Small business web design is probably one area where you need to let the professionals do their work.

Every page that needs to compete on search engines needs to have Search Engine Optimisation (SEO). 

SEO will rank you better on search engines and send you organic traffic. 

At the end of the day your homepage is ready. It has gone through all the design iterations, updates,  changes and finally gone active on the web.

There is a delicate balance on a web page that web page builders do. Each webpage needs to be written and executed as precisely as possible. Web designers, web developers, copywriters and SEO experts roles are to bring this out.

Get your brand on the web by a trained and experienced small business web designers and developers.  A web agency is experienced enough to handle all types of business web requirements. A good agency can build a business website to compete at an advantage in your chosen industry.