Article Marketing

Advantages of using this method of marketing

There are many advantages to using articles for marketing. It requires effort and careful construction of articles relevant to your products and services. If it’s done on a consistent basis then it can create additional traffic to your site and increase web page popularity. This creates additional value by giving you a backlink to your site. Back-links are used to measure the popularity of a site.


Getting this sort of focused traffic or more precisely visitors to your site is extremely good. Visitors who visit your site via referral from such articles are in need of the answers to their problems. Your services or products may contribute to their search and solve their problems and fulfill their needs.

This kind of traffic also called organic traffic can save you on advertising fees.  It is basically free advertising on a consistent basis. This form of marketing spreads your message far and wide on the internet. What this means is that it appeals to national and as well as international customers.

The principle is actually simple and straight forward but requires article SEO optimization based on what you want to achieve from such content. Just note that not all articles achieve the same results and there is a technique used to write these articles.

Article marketing involves the use of writing specific articles 4-10 paragraphs in length on subjects related to the products and services you’re offering along with free information in the article that will partially satisfy the readers needs.

An article that only tells about your services and products falls short of it’s intended effect. Each article needs to provide free quality information, entice them to follow the links within the article.

The benefit of backlinks needs to be expanded here. Articles marketing brings in more backlinks to your website from abroad. This is generally a good thing to have. A link for example on a very popular website will be highly beneficial to the ranking of the page or website in reference in the article.

Businesses who don’t have the time, nor resources or expertise in the area may want to outsource this work to third parties like us.  This type of internet marketing campaign can be most beneficial if carried out in the right way. Article marketing can spread your presence and brand thus another good reason to invest in this type of Internet Marketing.